Medicine Needs Victors


University of Michigan Health System


Let's finish the work the world needs. Medicine Needs Victors.

Never have the answers to so many medical mysteries been so near, or the promise of a healthier society so strong. The potential to cure disease, overcome disability, and improve our quality of life has never been greater. Through the faces and stories of patients, doctors, scientists, medical staff and students, we embarked on the most ambitious fundraising campaign in the brand's history and invited our audience to play a part in the future of medicine.


With 4 years to hit a $1 billion fundraising goal, the campaign raised over $650 million in the first year alone. The work was awarded a Gold Case Award, Bronze Case Award and was a D Show Finalist.