one of the best parts about being a dad is getting to be a kid again

As parents, it's easy to forget to play. But your children give you the opportunity to re-experience life through their eyes. So we encouraged fathers to let loose and tap into their imaginations while spending quality time with their children.

The "Take Time to be a Dad" campaign was featured on The View, garnered millions of hits on YouTube and earned the personal participation of President Obama. The "Kid Again" spot remains a top performer among Ad Council work, ranking highest in the categories of Relevance, Attention and Likeability.

© Kelly McGuckin 2023