a badass label for a strong yet sweet brew
At 12.6% ABV, Sweet Repute is a strawberry wheat wine ale that packs a pretty punch. After sixteen months fermenting in bourbon maple syrup barrels, Founders was ready to launch the latest edition to their backstage series, and I was asked to create the label.
Five years since its short-lived holiday debut, fans continue to rave about the limited edition brew. Perhaps a return is in order?
While working on Founders, I created numerous other label designs - below are a few of my favorites.
© Kelly McGuckin 2021