label design

a badass label for a strong yet sweet brew 

At 12.6% ABV, Sweet Repute is a strawberry wheat wine ale that packs a pretty punch. After sixteen months fermenting in bourbon maple syrup barrels, Founders was ready to launch the latest edition to their backstage series, and I was asked to create the label.

Five years since its short-lived holiday debut, fans continue to rave about the limited edition brew. Perhaps a return is in order?


other label designs

While working on Founders, I created numerous other label designs - below are a few of my favorites.


all projects

the banned book clublet freedom read

oikossuper bowl



chevyglobal campaign

citidouble cash card

national kidney foundationbad song. good cause.

citi + no kid hungrydine and do good

chevydistracted driving app

new york bakerybaked proud

ad counciltake time to be a dad

work +various

© Kelly McGuckin 2024