Citi and No Kid Hungry gave cardmembers the opportunity to provide meals for children in need by simply swiping their card when dining out. To encourage registration, we created videos demonstrating that the impact of the program goes beyond just ending childhood hunger, because when you Dine + Do Good, you're not just feeding kids in need. You're feeding their imaginations.
The campaign won a Midas Award in the social media category and reached its goal of providing 20 million meals in just 2 months – 4 months ahead of schedule.
© Kelly McGuckin 2021