the card that says what it means
Wouldn't it be great if everyone said what they meant? We launched an integrated campaign that established the Citi Double Cash card as an antidote to the category conventions of fine print and red tape. It's the straight-talking, no-bullshit card that tells it like it is.
Turns out people like it when you say what you mean. In addition to proving that finance can be funny, the work received an Effie for Overall Campaign, Silver Reggie Award in Content Marketing and three Midas Awards.
The Double Cash spots feature music from DNCE. As part of the Citi Concert Series, we created a 360 experience for DNCE's Today Show concert. Google VR headsets were mailed to the first 10,000 fans to RSVP. Each headset featured a band member and enabled fans to see the concert firsthand from their living room, because when we say front row, we really mean it.
We partnered with Buzzfeed to create Say What You Mean greeting cards for Valentine’s Day, the Holidays, and Mother’s Day. Then we brought the cards to Snapchat via a series of branded lenses and filters.
The home collection included everything from bath sets to throw pillows. Available for purchase via Buzzfeed, all proceeds went to Citi’s charity partners.
© Kelly McGuckin 2021