Sweet Repute

CLIENT

Founders

IDEA

Create a label to reflect the strong yet sweet taste of Sweet Repute.

At 12.6% ABV, Sweet Repute is a Wheat Wine Ale that packs a pretty punch. After sixteen months fermenting in bourbon maple syrup barrels, Founders was ready to launch the latest edition to their backstage series.

RESULTS

3 years, 640 instagram fan posts and thousands of thumbs up since its short-lived holiday debut, fans continue to rave about the limited edition brew.

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