forget feeling like a fish out of water

Ever seen a memorable bladder leak ad? Exactly. We made a splash in the category with a remixed version of 'It Takes Poise' and got real with women, by getting a little...surreal.  We brought to life that fish out of water feeling that women know all too well and reminded them that only Poise will cut it when it comes to leaks.

© Kelly McGuckin 2026