Brand Launch




OnCahoots wanted a funky, user-friendly interface to inspire college communities to stay connected.

The startup needed full branding, beginning with logo and web design. I wanted the look and feel of the brand to reflect its fun, fresh approach to college networking. The site was designed for ease of use on mobile and tablets, with heavy imagery and large buttons to encourage user interaction. Once registered, each user would land on a personalized dashboard. The dashboard included a “free-food-finder” for hungry, budget-minded college students, which broadcasted every campus event offering free food that day. 


The popularity of the free-food-finder component lead to the birth of its own website and its use on campuses across the states, from UCLA to Northwestern.

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