Ski Off-Grid

CLIENT

Grown Skis

IDEA

Grown Skis are the best way to simultaneously explore and preserve the slopes.

Grown wanted to expand their startup by repositioning their alternative product to appeal to mainstream skiers. Skiers love a challenge, so we asked them to push their boundaries by introducing Ski Off-Grid: a digital campaign that presented Grown Skis as the best way to explore new territory while venturing away from the harmful environmental effects of mainstream skiing.

RESULTS

"Ski Off-Grid" won a D Show award for best digital campaign. With a solid brand positioning, Grown has expanded its following and received recognition everywhere from Volvo Sports Design to numerous websites within the ski community.

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