Kid Again

CLIENT

Ad Council

IDEA

Sometimes the best part about being a dad is getting to be a kid again.

The original "Take Time to be a Dad" campaign was featured on The View, garnered millions of hits on YouTube and earned the personal participation of President Obama. "Kid Again" built upon this success with the latest iteration of the campaign. As parents, it's easy to forget how to play. But your children give you the opportunity to re-experience life through their eyes. We encouraged fathers to let loose and tap into their imaginations while spending quality time with their children. So eat socks. Jump on trampolines. Play dress up and have tickle wars. Because sometimes the best part about being a dad is getting to be a kid again.

RESULTS

"Kid Again" remains a top performer among Ad Council work, ranking highest in the categories of Relevance, Attention and Likeability.

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