The Big Picture

CLIENT

Citibank

IDEA 

When you Dine + Do Good, you're not just feeding kids in need. You're feeding their imaginations.

Citi + No Kid Hungry gave cardmembers the opportunity to provide meals for children in need by simply swiping their card when dining out. To encourage registration, we created videos demonstrating that the impact of the program goes beyond just ending childhood hunger: it fills them with hopes and dreams.  

RESULTS

The campaign won a Midas Award in the social media category, and reached its goal of providing 20 million meals in just 2 months – 4 months ahead of schedule.