Citibank

CITIBANK: THE CARD THAT MEANS WHAT IT SAYS

When we say double, we really mean it.

Wouldn't it be great if everyone said what they meant? In 2016, Citi launched an integrated campaign that established the Double Cash card as a simple, straightforward antidote to the category conventions of fine print and red tape. 

RESULTS

The campaign has received multiple awards including an Effie for Overall Campaign, Silver Reggie Award in Content Marketing and 3 Midas Awards for TV, Overall Campaign and the Event Category.

SAY WHAT YOU MEAN ON TV

SAY WHAT YOU MEAN IN VR

The Double Cash spots feature music from the Joe Jonas band DNCE. As part of the Citi Concert Series, we created a 360 experience for DNCE's Today Show concert. Google VR headsets were mailed to the first 10,000 fans to RSVP. Each headset featured 1 of 4 band members and enabled fans to see the concert firsthand, because when we say front row, we really mean it.

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SAY WHAT YOU MEAN DURING THE HOLIDAYS

We partnered with Buzzfeed to create Say What You Mean greeting cards for Valentine’s Day, the Holidays, and Mother’s Day.

We brought the greeting cards to Snapchat with a series of branded lenses and filters so users could Snap What They Mean.

SAY WHAT YOU MEAN AT HOME

We created the “Say What You Mean Home Collection” which included everything from bath sets to throw pillows. Available for purchase on Buzzfeed, all proceeds went to Citibank’s charity partners. Swipe right and left to see more of the collection.

SAY WHAT YOU MEAN OUT OF HOME

From Citibike kiosks, to subways, to skies: we took the double cash message to the tri-state area and beyond. 

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