CITIBANK: THE CARD THAT MEANS WHAT IT SAYS
When we say double, we really mean it.
Wouldn't it be great if everyone said what they meant? In 2016, Citi launched an integrated campaign that established the Double Cash card as a simple, straightforward antidote to the category conventions of fine print and red tape.
SAY WHAT YOU MEAN ON TV
SAY WHAT YOU MEAN IN VR
The Double Cash spots feature music from the Joe Jonas band DNCE. As part of the Citi Concert Series, we created a 360 experience for DNCE's Today Show concert. Google VR headsets were mailed to the first 10,000 fans to RSVP. Each headset featured 1 of 4 band members and enabled fans to see the concert firsthand, because when we say front row, we really mean it.