CHEVROLET GLOBAL: SEARCH ENGINE FOR REAL LIFE
When you search in real life with Chevrolet, you Find New Roads.
Everybody's searching for something to make life more meaningful. While we usually start our searches online, the best place to find your answers is in the real world. To unify and evolve our brand message across markets, we positioned Chevrolet as the vehicle for real life searches.
OOH + PRINT
Instead of focusing on sheet metal and product features, we brought to life ‘moments of search’ that are experienced with a Chevy. The look and feel of the work is designed to be more at home on Instagram than your traditional ad buy, with warm tones and POVs similar to what your friend might capture while documenting a road trip.