Chevrolet

CHEVROLET GLOBAL: SEARCH ENGINE FOR REAL LIFE

When you search in real life with Chevrolet, you Find New Roads.

Everybody's searching for something to make life more meaningful. While we usually start our searches online, the best place to find your answers is in the real world. To unify and evolve our brand message across markets, we positioned Chevrolet as the vehicle for real life searches.

RESULTS

The campaign launched in Mexico, South America, South Korea and China in Spring 2019, elevating global brand perception from merely a practical choice to an aspirational icon. 

ANTHEM VIDEOS

OOH + PRINT

Instead of focusing on sheet metal and product features, we brought to life ‘moments of search’ that are experienced with a Chevy. The look and feel of the work is designed to be more at home on Instagram than your traditional ad buy, with warm tones and POVs similar to what your friend might capture while documenting a road trip.

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SOCIAL

We captured a variety of content to support the campaign throughout all social channels and brand markets.

STORIES